Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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It’s all about value–the value, real or imagined, we place on items and outcomes–and the skewed way we can sometimes attach ourselves to goals that don’t warrant all that consideration, let alone the losses they force us to occur along the way to achieving them. I could go on. At the beginning of each chapter, the author provides an example of an irrational decision, such as a pilot taking off in fog without clearance, and proceeds to explore the factors that may have contributed to the resulting catastrophe.

Though I was already familiar with how fear of loss and commitment to a position can have devastating effects on investors, I enjoyed reading about how these in-built habits played out on the brzfman field and on anthropological digs. See all customer images. Think you behave rationally?

Webber, founding editor of Fast Company magazine. As I am full of irrational decisions everyday, I gained a better understanding as to why I make the choices that I do on a daily basis. My favorite portions of the book were the part that described the brain centers of altruism vs. Comment Name required Email will not be published required Website.


This volume is jam-packed with keen insights about human behavior. The alluring reviews, proclaiming Sway to be one of the best psychological sqay possible, were truly beguiling.

Well, the book revisits the KLM disaster a few times to flesh out the underlying irrational decisions likely being made by the pilot I say likely, because the pilot died in the crash as well. Set up a giveaway. Open Preview See a Problem? I half-heartedly decided to scan a few pages before saying no, but I was quickly sucked in to a fictionalized re-creation of the last few hours in the cockpit of the KLM flight responsible for the Tenerife crash that claimed the lives of people.

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

SWAY by Ori Brafman , Rom Brafman | Kirkus Reviews

Since we are resourced constrained we tend to take the first information that we assess as necessary for our survival and filter out the rest. One example is high expectations tends to lead to better performance. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing braf,an their pull.

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The strategies presented are too simplistic to be truly effective and the short page count did not allow the authors to go into any specific depth. Thus, only from the irrational, can we arrive at a decision to do so. And once we attribute a certain value to something, it is difficult to view it in any other light.


If you enjoy books such as Freakonomics. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. The authors take a bunch of existing studies and do a tremendous job of presenting a cogent thesis about why human beings can exhibit such irrational behaviors.

Bgafman is swa so difficult to sell a plummeting stock or end a doomed brarman

It just takes practice, patience, and time. It’s our instincts that have kept us alive for 10, years. It’s never made clear. Though this book looks at research from social psychology, behavioral economics, and organizational behavior in order to explain why humans often make highly irrational choices, it does so in a compulsively readable fashion. Rather, the accessibility of this book, and its short length means the chances of it being finished are higher, and that can only be a good thing when gaining knowledge.

Such diagnosis it has long-term effects on health.