ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. Like Principles of Marketingour essentials text brings together theory and practice. Learn marketing your way with self-assessment questions that will identify your strengths, with feedback and a recommended study plan to help you focus on where to improve.
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Distinctive features Written in a lively style with great design, Essentials of Marketing features the following: It’s the reason you always get the best out of them. It’s the instant coffee for real coffee lovers. Customise existing Pearson eLearning content to match the specific needs of your course.
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MyMarketingLab has been developed to help brassingtoon make the most of essentilas studies in marketing and get a better grade: The text is well positioned for students to cover all the key marketing topics in a concise format. Frances BrassingtonStephen Pettitt. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
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